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"In programmatic advertising, the expectation is that the marketer can find any type of audience across desktop and mobile and bid to get an ad placed in front of that audience. All DSPs have this capability and so choosing a DSP almost always comes down the specific features and service. Not every tool is created equal and it's up to the marketer to figure out their own restrictions and qualifications. Marketers should address the following questions internally to find their perfect DSP."
Read more from Centro's Ashley O'Dell in EContent.