“For really good reasons, they’re [TikTok is] focused on other areas that are doing better and are hoping that those things can outweigh the pressure to take a hard look at what they’re [TikTok is] doing from a data, privacy and security standpoint,” said Amy Rumpler, svp of search and social media services at Basis Technologies. Those successful areas include TikTok’s creator marketplace and music partnerships, for example.
Read more on Digiday (subscription).
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
