The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could ...
Some media partners have added contract riders demanding a longer approval period for political ads, said Grace Briscoe, vp of candidates and causes at digital ad platform Centro. “I’m not sure what these horrifying ads are that they’re fearful of,” she said.
In part, some suggest media owners might be leery of running misleading or distasteful ads from dark money groups. Others worry about ads placed by unverified advertisers seeping in through smaller self-serve digital TV ad platforms.
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