"The news: Advertising agencies are embracing artificial intelligence—with 97.7% using the technology. And 90% of advertising professionals use AI at ...
"App-ads.txt, the mobile in-app and connected TV version of the industry’s ads.txt anti-fraud measure, has received enough momentum among app developers that major demand-side platforms are now prepared to enforce it. In June, Centro’s DSP began to enforce app-ads.txt, and sometime later this summer Google’s DSP plans to begin enforcing the measure as well."
Read more in Digiday.