"App-ads.txt, the mobile in-app and connected TV version of the industry’s ads.txt anti-fraud measure, has received enough momentum among app developers that major demand-side platforms are now prepared to enforce it. In June, Centro’s DSP began to enforce app-ads.txt, and sometime later this summer Google’s DSP plans to begin enforcing the measure as well."
Read more in Digiday.
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...
"Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the ...
