"App-ads.txt, the mobile in-app and connected TV version of the industry’s ads.txt anti-fraud measure, has received enough momentum among app developers that major demand-side platforms are now prepared to enforce it. In June, Centro’s DSP began to enforce app-ads.txt, and sometime later this summer Google’s DSP plans to begin enforcing the measure as well."
Read more in Digiday.
"The ANA is proud to announce the finalists for the 50th Annual B2 Awards! This is a preliminary list of winners. ...
"Media planning is entering its fastest transformation in decades. What once took days (or weeks) of assembling briefs, analyzing data, ...
"Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched ...
