It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs ...
Technology
Services
Resources
"Centro will mirror PubMatic’s and InMobi’s enforcement of app-ads.txt but from the buy side. The DSP plans to release a filtering tool sometime in the second quarter that will check if apps have uploaded an app-ads.txt file and limit bids for that app’s inventory to the authorized sellers and resellers listed on the app-ads.txt file, according to Ian Trider, director of RTB platform operations at Centro."
Read more in Digiday (subscription).
It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs ...
"The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in ...
“We’ve seen a massive shift in the way content is consumed, the way television is accessed,” says Jaime Vasil, VP ...