"Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is ...
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"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today enabled cookieless conversion attribution for its customers. For programmatic advertising activated through the Basis platform, marketers can create one universal pixel that tracks click-through conversions, even when third-party cookies are not supported. The pixel tracks both standard and cookieless conversion attribution."
Read more in CRM Magazine.
"Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is ...
“In a world where people consume TV on streaming services on what I call ‘prime time on demand,’ live sports ...
"We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO ...