It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs ...
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"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today enabled cookieless conversion attribution for its customers. For programmatic advertising activated through the Basis platform, marketers can create one universal pixel that tracks click-through conversions, even when third-party cookies are not supported. The pixel tracks both standard and cookieless conversion attribution."
Read more in CRM Magazine.
It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs ...
"The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in ...
“We’ve seen a massive shift in the way content is consumed, the way television is accessed,” says Jaime Vasil, VP ...