"To determine the 50 Best Workplaces in Advertising and Marketing in 2023, Fortune partnered with global people analytics firm Great ...
"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today enabled cookieless conversion attribution for its customers. For programmatic advertising activated through the Basis platform, marketers can create one universal pixel that tracks click-through conversions, even when third-party cookies are not supported. The pixel tracks both standard and cookieless conversion attribution."
Read more in CRM Magazine.
"To determine the 50 Best Workplaces in Advertising and Marketing in 2023, Fortune partnered with global people analytics firm Great ...
"That encouraging ethos is at the heart of the impressive benefits Basis offers its workforce, including the freedom to choose ...
"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...