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Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today released Market Trends, a research and benchmarking tool as part of its Basis platform.
Basis Technologies' Market Trends delivers rapid reporting of industry-wide digital ad performance trends on all major channels and properties. It surfaces metrics on ad spend and metrics across publisher-direct, programmatic, search, and social buying channels.
Basis is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. It provides a comprehensive selection of buying methods across all channels and devices for all major creative types and formats.
Read more in CRM Magazine.