"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today released Market Trends, a research and benchmarking tool as part of its Basis platform.
Basis Technologies' Market Trends delivers rapid reporting of industry-wide digital ad performance trends on all major channels and properties. It surfaces metrics on ad spend and metrics across publisher-direct, programmatic, search, and social buying channels.
Basis is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. It provides a comprehensive selection of buying methods across all channels and devices for all major creative types and formats.
Read more in CRM Magazine.