"The IDC study evaluates the leading vendors in the worldwide connected TV (CTV) advertising platforms market through the IDC MarketScape ...
"Basis Technologies, a provider of programmatic advertising and media automation solutions, today released an integration enabling marketers to measure Snapchat ads from demand-side platforms (DSPs).
Users of the Basis media automation platform can now access real-time performance data from Snapchat's self-serve platform."
Read more in CRM Magazine.
"The IDC study evaluates the leading vendors in the worldwide connected TV (CTV) advertising platforms market through the IDC MarketScape ...
The Hollywood Reporter, Zoe Saldaña, Kendrick Lamar, Sabrina Carpenter, Selena Gomez and Travis and Jason Kelce are among the nominees ...
"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...