In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Basis Technologies, a provider of programmatic advertising and media automation solutions, today released an integration enabling marketers to measure Snapchat ads from demand-side platforms (DSPs).
Users of the Basis media automation platform can now access real-time performance data from Snapchat's self-serve platform."
Read more in CRM Magazine.
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"ADWEEK’s inaugural Tech Stack Awards celebrate the companies behind 2025’s most groundbreaking product and platform launches that have driven proven ...