"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...
"Basis Technologies, a provider of programmatic advertising and media automation solutions, today released an integration enabling marketers to measure Snapchat ads from demand-side platforms (DSPs).
Users of the Basis media automation platform can now access real-time performance data from Snapchat's self-serve platform."
Read more in CRM Magazine.