Expert’s take: “I’m focusing on OpenAI’s emphasis on memory with this release,” said Robert Kurtz, strategic business outcomes partner at ...
"Basis Technologies, a provider of programmatic advertising and media automation solutions, today released an integration enabling marketers to measure Snapchat ads from demand-side platforms (DSPs).
Users of the Basis media automation platform can now access real-time performance data from Snapchat's self-serve platform."
Read more in CRM Magazine.
Expert’s take: “I’m focusing on OpenAI’s emphasis on memory with this release,” said Robert Kurtz, strategic business outcomes partner at ...
"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Inefficient processes are agencies’ top pain point, per Basis (see chart). Horizon and Havas pitched their JV as a way ...