"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...

"Basis Technologies, a digital advertising firm in Chicago, is hiring for 70 open roles in North and South America. As of mid-June, the company had added 130 employees for the year. Advertising and marketing are fields with the second-highest turnover by some measures—so the pressure to fill jobs is ongoing, Chief Marketing Officer Katie Risch said.
Risch listed employee perks that Basis is enhancing, including an emphasis on diversity and inclusion, paid parental leave, unlimited vacation days and a three-week paid sabbatical every four years."
Read more on Crain's New York Business (subscription).
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
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