"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...
"New data out from Centro, one of the biggest programmatic (automated) digital ad companies, finds that more political campaigns are starting to use digital TV and streaming audio ads to reach voters. Centro managed digital ad spend for over 300 state and local races last cycle.
Why it matters: The advertising industry has been slow to embrace connected TV ads because they're still pretty expensive at this point due to being hard to scale. But political campaigns are more willing than most marketers think to burn that kind of cash if it means reaching a potential voter with more precision."
Read more in Axios.