"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
"... political advertisers can still use more expansive targeting methods on Google by purchasing key demographics through other service providers, known as demand-side platforms offered by companies like Centro and The Trade Desk."
Read more in CNBC with additional comments from Centro's Grace Briscoe.
"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
"As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional ...
The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could ...