"... political advertisers can still use more expansive targeting methods on Google by purchasing key demographics through other service providers, known as demand-side platforms offered by companies like Centro and The Trade Desk."
Read more in CNBC with additional comments from Centro's Grace Briscoe.
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
"As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in ...
