"Re/Max, founded in 1973, had not served any ads on its websites prior to opening them to programmatic ads through ...
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"Basis Technologies, which is headquartered in Chicago and has about 250 employees in the metro area and 900 overall, is a digital platform for advertising agencies and brands. The software company serves as a “single source of truth” for marketers, where they can buy and manage ad campaigns all in one place, according to Katie McAdams, Basis’ chief marketing officer.
But the company, which ranks sixth among midsize employers on the Tribune’s list of Top Workplaces, as measured by consultancy Energage in Exton, Pennsylvania, isn’t just looking to succeed in the advertising space. In 2001, CEO Shawn Riegsecker laid out a plan in the company’s founding manifesto for Basis to be a “blueprint” for how other corporations should operate."
Read more in Chicago Tribune (subscription).