"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...

Basis Technologies, formerly Centro, a Chicago-based advertising technology company, has “fully embraced” a hybrid work strategy, with its nearly 1,000 employees, including 270 in Chicago, free to work in the office or remotely, the company said. “It’s no longer about do you have a pingpong table and free snacks and beer on tap in the office,” said Katie Risch, chief marketing officer for Basis. “It’s really about letting employees determine where they want to work and trusting that everyone’s an adult, and they’re going to get their job done.”
Read more in Chicago Tribune (subscription).