The acquisition is a smart move in the eyes of many media industry players. “By diversifying offsite inventory, Walmart could ...
"Chicago-based Centro, a maker of advertising software, is acquiring a California predictive advertising technology company.
Centro announced Wednesday that it is acquiring QuanticMind, which makes predictive advertising tech for the internet. The platform uses artificial intelligence and machine learning to analyze data, and provide marketing and search-engine intelligence.
By acquiring QuanticMind, Centro will be able to improve its SaaS offering, Basis, an automated digital media platform for marketers. Since Centro launched the product in 2018, the company says more than 500 agencies and marketers have used it."
Read more in Chicago Business Journal.