"Not far behind is Centro, founded in 2001, which is known for its marketing solution, Basis. According to the company’s website, Basis “is the most comprehensive media automation and intelligence platform in the industry—and the only platform to support the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.” In 2019, Basis received a leader badge for Demand Side Platform (DSP), i.e. advertiser campaign management products."
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