"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...
"Not far behind is Centro, founded in 2001, which is known for its marketing solution, Basis. According to the company’s website, Basis “is the most comprehensive media automation and intelligence platform in the industry—and the only platform to support the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.” In 2019, Basis received a leader badge for Demand Side Platform (DSP), i.e. advertiser campaign management products."
Read more in Forbes.
"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...
To determine the 100 Best Medium Workplaces of 2023, Fortune partnered with global people analytics firm Great Place to Work ...
"Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are ...