In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"The majority of U.S. shoppers want to finish holiday shopping as soon as possible. That’s according to a holiday shopping trends survey by Basis Technologies conducted with audience research firm GWI in which 54% of holiday shoppers said they don’t view Black Friday and Cyber Monday as essential for their needs. Among this audience, 65% of respondents said they will shop early to avoid shipping delays and 62% said they want to get their shopping done as fast as possible."
Read more in Chain Store Age.