"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
Centro’s CEO, Shawn Riegsecker, shares his thoughts on the most effective methods of audience targeting as well as the future of display advertising.
Here is just one of many powerful insights from his interview: “A big brand needs to be able to purchase a significant amount of reach and frequency against its audience segments in the right contextual environments. Seeing the message in the right environment significantly increases the effectiveness of that campaign. It’s not a question of scale vs. content. It’s got to be both.
Read more of the compelling interview: Centro’s Chief Takes Aim at Ad Targeting