In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"As the CTV/OTT political ad market matures, the name of the game now is exclusive offerings whether that’s in terms of inventory or data.
Basis Technologies believes they’ve found their hook with an “exclusive partnership” with LG Ad Solutions unveiled last week that’ll give the platform company’s clients access to inventory on LG TVs for the 2024 cycle."
Read more in Campaigns and Elections.
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"ADWEEK’s inaugural Tech Stack Awards celebrate the companies behind 2025’s most groundbreaking product and platform launches that have driven proven ...