"As the CTV/OTT political ad market matures, the name of the game now is exclusive offerings whether that’s in terms of inventory or data.
Basis Technologies believes they’ve found their hook with an “exclusive partnership” with LG Ad Solutions unveiled last week that’ll give the platform company’s clients access to inventory on LG TVs for the 2024 cycle."
Read more in Campaigns and Elections.
"The ANA is proud to announce the finalists for the 50th Annual B2 Awards! This is a preliminary list of winners. ...
"Why plan a campaign yourself when an agent could do it for you? On Thursday, digital ad platform Basis launched ...
Basis has been nominated for a 2026 Webby Award! The Webby Awards celebrates the best of the Internet. Basis is ...
