"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...
"Political CTV ad spend is projected to hit $1.5 billion this year. CTV presents major opportunities for political advertisers, but pouring more money into the channel means the stakes are higher.
Three things campaigns should keep in mind as they turn up CTV spend are avoiding over-targeting, meeting the requirements that come with placing political ads in premium outlets, and hitting the high standards for TV creative. Here’s what delivering on each of those objectives entails."
Read more from Basis Technologies' Grace Briscoe in Campaigns & Elections.