"Political CTV ad spend is projected to hit $1.5 billion this year. CTV presents major opportunities for political advertisers, but pouring more money into the channel means the stakes are higher.
Three things campaigns should keep in mind as they turn up CTV spend are avoiding over-targeting, meeting the requirements that come with placing political ads in premium outlets, and hitting the high standards for TV creative. Here’s what delivering on each of those objectives entails."
Read more from Basis Technologies' Grace Briscoe in Campaigns & Elections.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Our Best Workplaces lists highlight organizations excelling in creating positive, inclusive, and engaging environments. Explore top companies recognized for exceptional ...
