Jan 05 2023

Political advertisers are excited to return to Twitter as Elon Musk lifts the platform's 3-year-old ban on political ads

"Political ad buyers on both sides of the aisle are keen to return to Twitter after the company said it planned to reverse its ban on political advertising appearing on the platform.

Some political ad experts said they remained wary about advising clients to advertise on Twitter, given Musk's hasty leadership style. Kaela Green, vice president of paid social at adtech firm Basis Technologies, pointed to the chaotic initial rollout of the paid Twitter Blue system, which let anybody sign up and led to a surge in impersonators."

Read more in Business Insider (subscription).

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