"To understand the nitty gritty, it’s important to understand the overall objectives — why do companies have social media accounts in the first place?
Every company has its own unique matrix of reasons, and B2C companies like Kum & Go aim for more massive, heterogeneous audiences than B2B companies like Centro — a demand-side platform provider that mainly needs to reach prospective adtech buyers.
McKinley aims to “harness all the content and all the cool stuff that’s going on in our company behind the scenes and [show] that off on social.” This often involves highlighting Centro’s monthly webinar and its monthly podcast, Adtech Unfiltered."
Read more in Built in Chicago.
