"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"Programmatic ad-tech company Basis Technologies said it has joined up with Comcast's FreeWheel in an integration it said will give advertisers access to more premium connected-TV advertising inventory.
Basis platform users will be able to access programmatic guaranteed, upfront like premium CTV ad inventory commitments, putting them on equal footing with buyers who may have larger ad budgets."
Read more in Broadcasting & Cable.
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"ADWEEK’s inaugural Tech Stack Awards celebrate the companies behind 2025’s most groundbreaking product and platform launches that have driven proven ...
"Our Best Workplaces lists highlight organizations excelling in creating positive, inclusive, and engaging environments. Explore top companies recognized for exceptional ...