"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized ...
"Programmatic ad-tech company Basis Technologies said it has joined up with Comcast's FreeWheel in an integration it said will give advertisers access to more premium connected-TV advertising inventory.
Basis platform users will be able to access programmatic guaranteed, upfront like premium CTV ad inventory commitments, putting them on equal footing with buyers who may have larger ad budgets."
Read more in Broadcasting & Cable.
"On Wednesday, automated programmatic buying platform Basis Technologies introduced Unify, a new feature in its DSP that gives brands centralized ...
"Basis Technologies is building a culture of diversity, equity and inclusion, centered on personal growth, creative problem-solving and challenging the ...
“We plan to allow all live TikTok campaigns to continue running [until the deadline],” said Amy Rumpler, senior VP of ...