Basis Technologies Integrates Into FreeWheel To Access CTV Ads

"Programmatic ad-tech company Basis Technologies said it has joined up with Comcast's FreeWheel in an integration it said will give advertisers access to more premium connected-TV advertising inventory.

Basis platform users will be able to access programmatic guaranteed, upfront like premium CTV ad inventory commitments, putting them on equal footing with buyers who may have larger ad budgets."

Read more in Broadcasting & Cable.