"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"Basis Technologies, which provides cloud-based workflow automation and business intelligence, on Tuesday announced the availability of programmatic guaranteed buying.
Jamie Stevenson, senior digital strategist at full-service digital agency Kreps Creative, is one of the first to use the platform. She began using it in November with a direct deal with Hulu through Disney ad sales promoting a luxury brand."
Read more in MediaPost.