"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"Basis Technologies, which provides cloud-based workflow automation and business intelligence, on Tuesday announced the availability of programmatic guaranteed buying.
Jamie Stevenson, senior digital strategist at full-service digital agency Kreps Creative, is one of the first to use the platform. She began using it in November with a direct deal with Hulu through Disney ad sales promoting a luxury brand."
Read more in MediaPost.
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
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