"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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"As most agencies and platform companies have found, April was tough, but there were no layoffs among Centro’s 700 employees. People have been incredibly productive, Kelly said, adding his biggest fear was that employees would not stay informed and create their own outcomes.
This was not the case.
In fact, the development team stayed on track and on Tuesday, the company plans to launch new products and upgrades that help advertisers with automation and visualization for campaign reporting, workflow management and forecasting.
The advanced tools give brands and agencies more control of their campaigns, even when working from home. The tools are available in Centro’s Basis, software that consolidates digital operations across programmatic, direct, search, and social campaigns.
The company worked on the tools for about six months, but no one dropped the ball when COVID-19 forced everyone to work from home."
Read more in MediaPost.