"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
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"The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Over the last few weeks, more data has emerged, offering a look into that impact.
In a survey of more than 200 marketing professionals from agencies, business-to-business and business-to-consumer companies, nonprofits, and publishers, 11.5% C-Suite and VPs stated they either already replaced human employees with generative AI or had plans in progress to do so, according to a report from ad platform Basis Technologies, which sells automation software."
Read more in Adweek.