Aug 19 2022

Can Political Advertising Weather a Recession?

"You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot. While not quite recession-proof, political advertising is more insulated from the adverse impacts of an economic downturn than other sectors, according to five insiders who spoke with Adweek.

Politicians, parties and causes see a near-continuous flow of dollars from the country’s wealthiest donors. Individuals like Mike Bloomberg, Tom Steyer and Peter Thiel along with corporations like Alphabet, Comcast and Chevron.

Today’s hot-button issues, like abortion rights, inflation and gun violence, influence how voters engage and contribute, said Grace Briscoe, svp of client development at advertising software company Basis Technologies. Briscoe does not anticipate a slowdown in spend."

Read more in Adweek (subscription).

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