"Whether we officially hit a recession or not, inflationary fears and economic anxieties are causing brands to slash ad spend. But at the same time, brands expect better performance than ever, and they often want to reach people on an ever increasing number of channels.
To deliver on these promises with limited resources, media agencies need to streamline their workflows to reduce friction, save time and money, and optimize results."
Read more from Tyler Kelly of Basis Technologies in AdvertisingWeek.
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