"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"A recurring thread in conversations has been about talent and leadership. Even with 2020 and staying-at-home in the rearview, the ‘forever changed’ nature of how we work has transformed the expectations of talent and how to best motivate them. Here are observations from agencies today."
Read more from Noor Naseer of Basis Technologies in the Advertising Week Blog.
"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...