"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"A recurring thread in conversations has been about talent and leadership. Even with 2020 and staying-at-home in the rearview, the ‘forever changed’ nature of how we work has transformed the expectations of talent and how to best motivate them. Here are observations from agencies today."
Read more from Noor Naseer of Basis Technologies in the Advertising Week Blog.
"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
"What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a ...