"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...
"Centro, a global provider of advertising technology, announced the expansion of artificial intelligence (AI) decisioning on its Basis platform to optimize campaigns towards viewability, cost-per-acquisition (CPA), or video completions. Machine learning powers the optimizations by using real-time analysis of multiple targeting parameters on all impressions to find the combination of factors with a high probability of achieving KPIs, and then placing smarter bids for those impressions."
Read more in Advanced Television.