"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...
"Centro, a global provider of advertising technology, announced the expansion of artificial intelligence (AI) decisioning on its Basis platform to optimize campaigns towards viewability, cost-per-acquisition (CPA), or video completions. Machine learning powers the optimizations by using real-time analysis of multiple targeting parameters on all impressions to find the combination of factors with a high probability of achieving KPIs, and then placing smarter bids for those impressions."
Read more in Advanced Television.
"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used ...
To determine the 100 Best Medium Workplaces of 2023, Fortune partnered with global people analytics firm Great Place to Work ...
"Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are ...