"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"AdTechGod sits down with Katie McAdams. Katie McAdams is the Chief Marketing Officer at Basis, where she has been a driving force for the past five and a half years. Her journey to this role is marked by an impressive tenure at Centro, spanning nearly 19 years."
Listen to the episode on the AdTechGod Pod.
"Basis Technologies has overhauled its platform and data system to simplify ad planning and buying across programmatic, publisher direct and ...
"Agencies are grappling with the rapid pace of technological innovation. Inefficiency tops senior ad professionals’ list of concerns: 56.1% of ...
"And while we’re on the subject of B2B companies making occasionally complex subject matter more digestible, the adtech company formerly ...