"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
"AdTechGod sits down with Katie McAdams. Katie McAdams is the Chief Marketing Officer at Basis, where she has been a driving force for the past five and a half years. Her journey to this role is marked by an impressive tenure at Centro, spanning nearly 19 years."
Listen to the episode on the AdTechGod Pod.
"At the heart of the companies' consolidations is the need for greater efficiency, which most every agency is grappling with ...
Courtney Shaw, social media solutions at Basis Technologies, suggested that TikTok owner Bytedance might well take a leaf out of ...
"What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a ...