"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
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"There is a widespread practice in this industry which puts advertisers at risk: resellers acquiring inventory from other resellers. With such an overly complex supply chain, it is difficult or even impossible to verify the legitimacy of supply. When publishers tolerate this practice, they may unwittingly give their seal of approval to fraudulent supply via their ads.txt files."
Second-hand inventory is a plague in the industry. Find out what it is, how it happens and how to stop it. Read more from Centro's Ian Trider in AdExchanger.
"The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These ...
“We’re not seeing any advertisers pull budget from TikTok currently,” said Colleen Fielder, group vp of social media solutions at ...
"Here’s how Amy Rumpler, svp of search and social media services at Basis Technologies, put it: It’s too early to ...