"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
"There is a widespread practice in this industry which puts advertisers at risk: resellers acquiring inventory from other resellers. With such an overly complex supply chain, it is difficult or even impossible to verify the legitimacy of supply. When publishers tolerate this practice, they may unwittingly give their seal of approval to fraudulent supply via their ads.txt files."
Second-hand inventory is a plague in the industry. Find out what it is, how it happens and how to stop it. Read more from Centro's Ian Trider in AdExchanger.
"Amid a growing industry concern about ad dollars going to low-quality “made for advertising” sites, digital supply chain consultancy Jounce ...
"To determine the Best Workplaces for Women, Fortune research partner Great Pla"ce to Work analyzed feedback representing more than 1.3 ...
"Some 54% of buyers participating in a survey by Basis Technologies say they will research online before purchasing, and 36% ...