"We unpack the frothy M&A market. In 2021, 90 deals were struck across the ad tech struck – a more than 200% increase from the year before. Overall, deals increased 82%. So, what’s to come in 2022? LUMA predicts 10 more IPOs on the horizon, and we indulge in a bit of gossiping about which companies might be going public in the year ahead."
Listen to the podcast episode on AdExchanger.
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. ...
