"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
Demand-side platforms and exchanges, including Centro, Google’s DV360, The Trade Desk and AppNexus are beginning to enforce App-ads.txt, and sell-side players are cautioning their publishers that ignoring the spec could result in a revenue hit.
Read more in AdExchanger.
"At Basis, flexibility is prioritized as a long-term investment, not a short-term perk. The Chicago-based ad tech firm empowers its ...
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...