"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
Demand-side platforms and exchanges, including Centro, Google’s DV360, The Trade Desk and AppNexus are beginning to enforce App-ads.txt, and sell-side players are cautioning their publishers that ignoring the spec could result in a revenue hit.
Read more in AdExchanger.
"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
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