"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.”
Yet, earlier this year, this fundamental feature of programmatic advertising came under fire when the UK’s Association of Online Publishers (AOP) denounced it and identified it as a catalyst for intellectual property theft. This is a grossly misleading argument."
Read more from Basis Technologies' Ian Trider in AdExchanger.
"When you walk into a grocery store to buy produce, you usually look at the label. You want to know ...
"Each year, marketers have the same question: Did the holiday shopping season start earlier? Seasonal merchandise begins to appear in ...
“Definitely not too little, too late. It’s a lot of money,” said Jaime Vasil Winkelfoos, group vice president for Candidates ...
