"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.”
Yet, earlier this year, this fundamental feature of programmatic advertising came under fire when the UK’s Association of Online Publishers (AOP) denounced it and identified it as a catalyst for intellectual property theft. This is a grossly misleading argument."
Read more from Basis Technologies' Ian Trider in AdExchanger.
"Basis Technologies added features to its AI-powered media automation platform. Tools include market trend and DSP inventory forecasting, creating bidding ...
"Ian Trider, VP, Product, Basis Technologies for embodying the spirit of the OpenRTB protocol and his commitment to the Programmatic ...
"Shawn’s appreciation for the complexity and challenge of human interaction informs the talent strategy at Basis. “We invest a lot ...