"To determine the 50 Best Workplaces in Advertising and Marketing in 2023, Fortune partnered with global people analytics firm Great ...
"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.”
Yet, earlier this year, this fundamental feature of programmatic advertising came under fire when the UK’s Association of Online Publishers (AOP) denounced it and identified it as a catalyst for intellectual property theft. This is a grossly misleading argument."
Read more from Basis Technologies' Ian Trider in AdExchanger.
"To determine the 50 Best Workplaces in Advertising and Marketing in 2023, Fortune partnered with global people analytics firm Great ...
"To determine the 100 Best Medium Workplaces of 2023, Fortune partnered with global people analytics firm Great Place to Work ...
"Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are ...