"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.”
Yet, earlier this year, this fundamental feature of programmatic advertising came under fire when the UK’s Association of Online Publishers (AOP) denounced it and identified it as a catalyst for intellectual property theft. This is a grossly misleading argument."
Read more from Basis Technologies' Ian Trider in AdExchanger.