"Other communications, as Amy Rumpler, svp of search and social media services at Basis Technologies pointed out, tend to look ...
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Basis Technologies, a demand-side platform for advertisers to bid on ad inventory on web, apps and connected TV, said brands are increasing spend on TikTok. “We are seeing our advertisers’ investment in TikTok nearly double this year compared to last year, collectively,” said Amy Rumpler, senior VP of paid search and social at Basis Technologies, in an e-mail. “As advertisers overall are becoming more comfortable with the platform and its ability to generate performance, dollars are starting to flow in that direction.”
Read more in AdAge (subscription).