"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
Basis Technologies, a demand-side platform for advertisers to bid on ad inventory on web, apps and connected TV, said brands are increasing spend on TikTok. “We are seeing our advertisers’ investment in TikTok nearly double this year compared to last year, collectively,” said Amy Rumpler, senior VP of paid search and social at Basis Technologies, in an e-mail. “As advertisers overall are becoming more comfortable with the platform and its ability to generate performance, dollars are starting to flow in that direction.”
Read more in AdAge (subscription).