"For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery. Everyone agrees ...
"Plus, automated reviews of AI may make political advertising on social platforms even messier than they already are, said Grace Briscoe, senior VP of client development at Basis Technologies, which makes automation software for programmatic political campaigns. Briscoe said she already runs into issues with political ads getting rejected on social platforms because of tech mistakes."
Read more in Ad Age (subscription).