"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"Basis Technologies, a provider of cloud-based workflow automation and business intelligence software, today released Data Canvas, with data visualization capabilities that streamline campaign reporting.
Data Canvas is designed to improve communication between agencies and their clients through live, customizable dashboards. It automatically gathers data on ad tactics managed in the Basis platform, whether programmatic, vendor-direct, search, and social."
Read more in CRM Magazine.