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Adobe had built up its omni-channel DSP since its acquisition of TubeMogul back in 2016. But on Friday a representative of the software company confirmed to C&E that it will exit the political ad business.
The move leaves some firms who had relied on Adobe, in some cases for its digital video expertise, scrambling.
“We are reengaging in a lot of conversations with folks who maybe we haven’t talked to in the last year or so,” said Grace Briscoe, VP of Centro’s Candidates and Causes group. “We’ve had some folks coming to us. We’ve proactively reached out to a few. They’re scrambling a little bit."
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