"The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in ...
Technology
Services
Resources
It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests. These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed this manipulation of IDs as unacceptable in its 2018 open letter to suppliers – yet it’s still occurring in 2024 at a concerning rate.
Read more from Ian Trider of Basis Technologies in AdExchanger.
"The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in ...
“We’ve seen a massive shift in the way content is consumed, the way television is accessed,” says Jaime Vasil, VP ...
"As age increases, the likelihood of purchasing holiday gifts via social media decreases. Some 26% of millennials will buy a ...