"Journalism is in trouble and the digital advertising industry may be to blame. The internet had great promise: the free and open flow of information (for those with internet access — another issue to address for another time). This free information was delivered by publishers and funded by advertising."
Read more from Basis Technologies' Shawn Riegsecker in MediaVillage.
"The holidays are the crescendo of months of quiet work. All the planning, dreaming and coordinating that finally pay off ...
"With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media ...
"Every dollar spent on digital advertising goes on a journey before it reaches the publisher. Along the way, it gets ...
