"A dangerous digital advertising arms race is brewing as browser makers try to prevent cross-site tracking. The desire of digital ad companies to keep tracking users, despite browsers’ preventative privacy measures, is leading our industry down a hazardous path for users, browser makers, and ad tech."
Read more from Basis Technologies' Ian Trider in StreetFight Magazine.
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"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
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