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"Over the years, the digital ad industry has been resistant to restrictions on the use of location data. But that may be changing. The overturning of Roe not only puts the wide availability of location data for advertising in the spotlight, it could serve as a turning point compelling the digital ad industry to take action to limit data associated with sensitive places before the government does.
Friday’s Supreme Court decision has heightened the significance of risks associated with location data reflecting sensitive places, said Grace Briscoe, senior vice president of Client Development at digital ad company Basis Technologies."
Read more in Protocol.