Sep 08 2022

Next up to cut the cord: Political campaigns

The week after Labor Day traditionally marks the beginning of the fall election season, with campaigns rushing to get their message on the airwaves before the November midterms. And this time around, cord cutters won’t be spared from the ad onslaught.

Campaigns from both sides of the aisle are expected to spend $1.2 billion on streaming ads this midterm season, according to recent estimates from analytics company Kantar. “Connected TV is really the big story in political advertising this year,” said Grace Briscoe, SVP of client development at Basis Technologies, a Los Angeles-based ad and marketing software company. “Every campaign we're working with, up and down the ballot, even small state legislative races [and] mayoral races, they're all looking to explore connected TV.”

Read more in Protocol.

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