Some political ad buyers are shying away from more restricted online platforms in favor of more permissive streaming services.
“Among our clients, the percentage of budget going to social channels, and on Facebook and Google in particular, has been declining,” said Grace Briscoe, an executive overseeing candidate and political issue advertising at Basis Technologies, an ad tech firm. “The kinds of limitations and restrictions that those platforms have put on political ads has disinclined clients to invest as heavily there.”
Read more in New York Times (subscription).
"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
"Our Best Workplaces lists highlight organizations excelling in creating positive, inclusive, and engaging environments. Explore top companies recognized for exceptional ...
