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"Basis Technologies, which supports cloud-based workflow automation, on Wednesday will announce the addition of its cookieless data offerings through a partnership with location-based data partners from Peer39, an independent data company. The idea is to help marketers “break the addition of user IDs.”
“We’re seeing a lot of people throw things at the wall, and many of them won’t work,” says Ian Trider, vice president of RTB platform operations, Basis Technologies. “There’s a mad scramble to do something.”
The idea to explore non-identify ways to achieve campaign targeting led Basis to expand its partnership with Peer39."
Read more in MediaPost.