"As residents of Georgia, California, and Pennsylvania can probably attest, political advertisers spent a lot of their 2022 midterm digital budgets on video inventory, according to a report released by the ad platform Basis Technologies.
Breaking it down: Of the more than $130 million in political ad spend that flowed through the Basis Technologies platform in 2022, 68% was spent on video inventory, and 24% was spent on display inventory. Native ads and audio ads represented 3% and 1%, respectively. A quarter of those political advertising dollars were spent in the 10 days leading up to Election Day, Basis found."
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