TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales

"TikTok is recommending that advertisers spend a minimum of $250,000during the Black Friday and Cyber Monday period across all placements, which includes Top Feed, TopView, Brand + Performance Auction In-Feed Video)."TikTok is recommending that advertisers spend a minimum of $250,000during the Black Friday and Cyber Monday period across all placements, which includes Top Feed, TopView, Brand + Performance Auction In-Feed Video). Amy Rumpler, svp search and social media services at Basis Technologies said she thinks the pricing is reasonable, and not outside the range of what other platforms look for during key seasonal moments or when debuting new product features."

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