In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...

Amy Rumpler, svp of search and social media services at Basis Technologies said she can activate [Google] in so many different ways and reach so many different audiences, that “It’s a mainstay of most of our media plans, and I don’t see that going anywhere.”
Read more in Digiday (subscription).
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
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