"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...
Amy Rumpler, svp of search and social media services at Basis Technologies said she can activate [Google] in so many different ways and reach so many different audiences, that “It’s a mainstay of most of our media plans, and I don’t see that going anywhere.”
Read more in Digiday (subscription).
"As political strategists prepare for the 2026 and 2028 U.S. elections, a new study highlights some of the trends, particularly ...
"Programmatic advertising grew during the recent election, with CTV taking a larger share, according to an analysis by the automation ...
"Unify is a new software within the Basis DSP and provides flexibility to work with an agency, in-house team, or ...