It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs ...
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"The video below features interviews with privacy experts weighing in on how the CPRA ups the ante on companies’ privacy compliance requirements in the U.S., particularly with regard to targeted advertising. It also breaks down the Interactive Advertising Bureau’s effort with the Multi-State Privacy Agreement to simplify the contractual complications required to comply with all five state-level privacy laws taking effect in 2023 and assesses expectations for regulators to enforce the new laws of the land."
View the video on Digiday.