"Budgets, the economy, politics and current events will change the way consumers view holiday gift purchases this year. All these ...
"As Amy Rumpler, svp of search and social media services at Basis Technologies noted, her team’s formal communications with TikTok competitors, don’t call out TikTok or its potential ban directly. Instead, they’ve noticed specific products or platform aspects being promoted are for leveraging against TikTok."
Read more in Digiday (subscription).