May 24 2024

How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars

"As Amy Rumpler, svp of search and social media services at Basis Technologies noted, her team’s formal communications with TikTok competitors, don’t call out TikTok or its potential ban directly. Instead, they’ve noticed specific products or platform aspects being promoted are for leveraging against TikTok."

Read more in Digiday (subscription).

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