In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"As Amy Rumpler, svp of search and social media services at Basis Technologies noted, her team’s formal communications with TikTok competitors, don’t call out TikTok or its potential ban directly. Instead, they’ve noticed specific products or platform aspects being promoted are for leveraging against TikTok."
Read more in Digiday (subscription).
In an industry back-office first, two of the biggest agency media tech suppliers -- Mediaocean and Basis Technologies -- this ...
"Brands have shaken up B2B ad campaigns in recent years, with many trying to break throughthe noise of drab, value-proposition ...
"ADWEEK’s inaugural Tech Stack Awards celebrate the companies behind 2025’s most groundbreaking product and platform launches that have driven proven ...