"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...

"As Amy Rumpler, svp of search and social media services at Basis Technologies noted, her team’s formal communications with TikTok competitors, don’t call out TikTok or its potential ban directly. Instead, they’ve noticed specific products or platform aspects being promoted are for leveraging against TikTok."
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"The data: Marketers are forging ahead with AI tools, but many are neglecting to determine whether this adoption is actually ...
"It's been more than three years since the media planning and buying industry began adopting generative AI tools into their ...
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